Empower Your Business with Marketing Consultancy

A marketing consultant is a seasoned professional possessing comprehensive expertise across various facets of marketing. Typically operating as freelancers, these individuals bring a wealth of experience and work with multiple clients to provide tailored marketing solutions.

A marketing consultant offers valuable expertise and impartial insights, possessing a comprehensive understanding of all facets of marketing. Their role involves analysing, assessing, and providing strategic recommendations for various aspects of your marketing efforts, all while wearing a commercial hat and championing the customer's perspective. Their ability to swiftly comprehend your business challenges enables them to offer objective recommendations, a contrast to an employee who, being more involved in day-to-day operations, might be too closely connected to view things from an external perspective and could have a vested interest.

A marketing consultant brings deep expertise in strategy development, market research, and campaign implementation. They provide strategic guidance aligned with your business goals, creating a roadmap for both short-term objectives and long-term growth. Proficient in leveraging data for insights, a consultant analyses market trends and consumer behaviour to refine strategies. Offering an external, unbiased perspective, they provide customised solutions tailored to your industry, audience, and challenges. Clear and effective communication is emphasised, ensuring complex strategies are easily understandable, fostering collaboration. A competent consultant remains updated with industry trends, technologies, and best practices, ensuring your strategies stay relevant.

The start of the collaboration, called onboarding, is crucial. A good marketing consultant needs to ask the right questions and get a lot of information from you. Without this, they might make guesses or miss important details. Data is super important for creating a smart marketing plan, along with understanding your customers.

Once that initial phase is done, the consultant will figure out how much you need to be involved. It depends on your preferences, how much time you can spend, how quickly you can respond, and your budget. This way, the consultant can adapt to what works best for you, making sure the collaboration fits your needs.

It's important to agree on this at the beginning of the project with your marketing consultant. Different consultants have different ways of working. At Helen Gowar Marketing, I typically include presentations and provide at least half a dozen supporting documents.